THE MUSIC BIZ
Walking the line on the Row for 20 years
Publicist Martha Moore has been making stars out of country acts
since The Man in Black
BY RON WYNN firstname.lastname@example.org
Over the past two decades Martha Moore has been a familiar name
and face to anyone and everyone with any ties to or interest in Nashville’s
music scene. She’s made So Much Moore Media a household name not just locally
and nationally but internationally, assisting a wealth of independent
artists, while working with well-known stars and building the profile of new
and emerging acts.
Now, as she celebrates her 20th year at the head of So Much
Moore, she still maintains some key principles in regards to the choice and
selection of clients.
“I only take on artists whose music I really enjoy and who
are the type of people that I really enjoy working with and being around,”
Moore said. “The first thing that I do whenever someone contacts me about
representing them is to get a CD of their music and really listen to it
closely. If it’s not something that I can be passionate about, then it’s not
someone that I’ll take on.”
An all-star roster of talent
Moore’s mix of exuberant advocacy, energetic interaction
and natural charm has enabled her to attract a host of clients since she
opened her doors with a fellow by the name of Johnny Cash being her first
The impressive list of people whom she’s worked with
includes Jerry Reed, Sylvia, The Amazing Rhythm Aces, David Frizzell, as well
as current performers like Todd Fritsch, Jeff Griffith, Lantana, Lisa O’Kane,
Jeffrey Halford, Walter Hyatt, Victor Mecyssne Anthony and the legendary
singer/songwriter Hank Cochran, who has been a client for 12 years.
She has not been hesitant to take advantage of new
technologies in the marketplace on behalf of her clients either.
Indeed Moore has both a Web site [somuchmoore.com] and
MySpace page [myspace.com/marthaemoore] and says she gets numerous inquiries
and solicitations online.
“One of the most interesting that I got recently was from a
rapper in Australia,” Moore said, laughing. “He saw my information online and
sent me his whole package, but it just wasn’t something that I wanted to do,
though it was quite interesting.”
Moore added that she feels fortunate that her experience
and reputation have enabled her to attract new acts.
“I get anywhere from 90 to 95 percent now of my business
through referrals,” Moore said. “They come from musicians, other clients I’ve
worked with, in some cases people that I’ve never even met in the business,
but they’ve heard about me and they send me clients. It’s a wonderful
feeling, and something that I’m very grateful about and feel quite blessed to
have continually happening.”
Embracing the future
Perhaps the biggest change Moore’s witnessed during her
tenure concerns the Internet and its impact on the business, particularly
from the media end.
“There are far fewer print magazines and availabilities for
artists today, and that’s one of the downsides from the Internet,” Moore
said. “But the plus side to that is that now you don’t need as much from a
resource standpoint to get someone’s name out there.
And Moore realizes there’s a much bigger world out there
than when she started.
“Now I think globally in terms of media exposure for all my
artists,” she said. “I’d say about 80 percent of my clients are artists who
are known in their area, either locally or regionally, and they’re depending
on me to help expand their profile nationally and internationally. One of the
clients whom I’ve been very fortunate in terms of getting them international
dates has been Lisa O’Kane. It’s also helped greatly in regards to many of
the Texas artists such as Todd Fritsch.”
While singer/songwriters and musical performers are her
prime constituency, Moore has branched out to do the media campaign for two
One is the finally issued 30 Years On The Road With Gene
Autry by the late Johnny Bond, which recounts Bond’s recollections of his
long association with Autry, while No Name of the Bullet by Don Graham is the
biography of war hero and western film star Audie Murphy.
Though reluctant to cite any one client as a favorite,
Moore does admit to a particular fondness and joy in her long-term
relationship with the great Hank Cochran.
“He’s such a wonderful, vibrant person, and still very much
involved with writing and performing to this day,” Moore said. “When you call
him he’ll often say I wrote a new song, do you want to hear part of it? Or
he’ll talk about a session he’s doing, or what he’s working on lately. He’s
such a positive, upbeat person and one of the greatest creative geniuses
that’s ever come through Nashville.”
Another person Moore remembers is the late Big Al Downing,
who battled against racial barriers throughout his career as one of the few
black country music singers, yet never let his struggles embitter or anger
“Big Al was really just a big kid,” Moore said. “He always
had a smile on his face, and he never ever let the struggles he was
undergoing in terms of his career affect his outlook on life or the way that
he dealt with people. He could be telling you things about his upbringing or
about some of the things he encountered during his career, but no matter how
ugly the incidents, Big Al never let it make him angry. He was just really
starting to make the impact in country music that he’d fought for all those
years, and then he died too soon. But he was one of those people who make an
impact in your life that’s not only professional, but highly personal.”
With many upcoming projects scheduled for the New Year
involving such performers as Randy Thompson, Zane Lewis, Ansel Brown and
Sammy Sadler as well as her many other clients, Martha Moore doesn’t
anticipate slowing down any time soon.
“No, I still really love what I do and really enjoy the
music of all these people, so we’ll just continue what we’ve been doing all
these years.” CP
Courtesy of Martha Moore Martha Moore of So Much Moore Media
works not only locally, but nationally and internationally to gain her